Frye Festival receives Stabilization funding from NBFA

February 27th, 2008

The Frye Festival showcases the best of Canadian and international literature. Since 1999, more than 300 important writers have fed the imaginations of thousands of festival-goers. In 2008, the Festival increased its box-office sales by more than 25 percent, and extended its reach by sponsoring events in 12 different communities. More than five hundred books have been donated, most of them to students. With an increasingly large scale of events and audiences who come back asking for more, the Festival enjoys record-breaking popularity. It was the Frye Festival's desire to target a more focused market that earned it the Foundation's financial support. With this funding, the Festival will be able to examine new marketing strategies and evaluate the effectiveness of its current initiatives. Approximately 125 volunteers contribute to the Festival's success.

Photo: Anne Bertrand with Dawn Arnold, President of the Frye Festival, at the announcement of the Frye Festival's entry into the Stabilization program.