Theatre New Brunswick receives Stabilization funding from NBFA

March 31st, 2007

Theatre New Brunswick was the first arts organization in the province to receive support from the Stabilization program. At first, the forty-year-old theatre company carried an accumulated deficit and operating fees that prevented it from fully realizing its artistic vision. With the financial incentives of the Stabilization program and the partnership of the Theatre New Brunswick Foundation, TNB was able to eliminate its accumulated deficit, rationalize its operations and revise its programming so that it could attract a wider audience. As a result, after the first year in the Stabilization program, the company had surpassed its sales and revenue forecasts. Theatre New Brunswick is now beginning its second year in the program, and is busy planning activities in Moncton and Saint John. Thanks to technical assistance from the Stabilization program, TNB hopes to develop better marketing methods in order to increase its audience and subscription base.

Photo: Raymond Daigle, Director of the Foundation for the Arts, and Clare McCain, Chairperson of the Theatre New Brunswick Foundation, in March 2007; a Stabilization agreement led to noteworthy artistic and financial accomplishments for Theatre New Brunswick