Arts & Cultural Endowment Incentives Program Make the most of your fundraising efforts

The NBFA, in partnership with the Department of Canadian Heritage and the New Brunswick Department of Tourism, Heritage and Culture, has created a program that offers arts and cultural organizations a unique opportunity to make the most of their fundraising efforts. Through this Endowment Incentives Program, each dollar raised by participants is eligible for matching funds, potentially tripling the impact of every donation.

The objective of the Program is to encourage private donors to help build a sustainable source of funding for not-for-profit professional arts and cultural organizations through the creation of endowment funds.

In order to maximize the value of matched funds and minimize the administrative burden on participants, the NBFA manages these endowments ensuring that the participating organizations benefit fully from the income generated.

Currently, the four following organizations are involved in this program (see below for eligibility):

Gallery Connexion
Musical Ventures Inc.
Frye Festival
New Brunswick Film Co-operative

Eligibility Criteria

An application to the Canadian Heritage Endowment Incentives Program must be submitted by a not-for-profit professional arts and cultural organization. To be eligible, the organization must:

  • Be incorporated under the appropriate federal and provincial legislation;
  • Have as its principal mission:
    • The creation or production of professional artistic work;
    • The presentation of professional artistic works;
    • The training of professional artists
  • Receive support from either the Canada Council for the Arts, the Arts Presentation Canada program, or be a training institution supported through the National Arts Training Contribution Program (PCH)
  • Have been in operation for a minimum of three years prior to the application; without a negative net assets balance in excess of 15% of the total revenues for the fiscal year. The net assets balance used in this calculation must exclude any externally restricted components. Both figures to be used in this calculation are based on the financial statements presented according to the generally accepted accounting principles of Canada.

Excluded are: heritage organizations, competitions, federal and provincial agencies, crown corporations, municipalities and their agencies.

For more information, please contact us.


Department of Canadian Heritage Component

The final amount granted will be determined once all applications have been assessed. Recommended applicants will receive a grant from the Department of Canadian Heritage to match the funds raised from donations up to a maximum of one dollar for each dollar raised, depending on the availability of funds and the number of successful applicants. The maximum amount of funding eligible in each fiscal year is the lesser of $2,000,000 or 50% of the average value of the total revenues for the past three completed fiscal years.

New Brunswick Component

Applicants approved by the Department of Canadian Heritage will receive a further grant from the New Brunswick Foundation for the Arts from funds received from the New Brunswick Department of Culture, Tourism and Healthy Living to match a portion of the funds raised from donations up to a maximum of one dollar for each dollar raised. The maximum amount of matched funding would be 25% of the maximum potential amount of funding matched by the Department of Canadian Heritage Component.

Conditions that Apply

To be considered for matching funds:

  1. Donations must come from private sources including non-governmental sources such as gifts from individuals, corporations or non-government foundations. Public funds from any level of government, including their agencies will not be considered for matching by the Department of Canadian
  2. Donations must be secured. Pledges and bequests are not eligible.

As a condition of the receipt of matching funds from the Department of Canadian Heritage, the NBFA must demonstrate that the accumulated funds (funds raised and the matching grant) will be protected and capitalized in perpetuity and only the interest income will be made available to the not-for-profit arts organization.

The cost of fundraising activities must be borne by the operational budgets of the beneficiary arts organization.

NBFA administration costs of the grant shall not exceed 1% of the value of the grant as recorded for the preceding fiscal year.

NBFA and the beneficiary arts organization must be able to certify that current or former public office holders or public servants in their employ are in compliance with the Values and Ethics Code for the Public Service, the Conflict of Interest, and the Post Employment Code for Public office holders in all matters relating to the affairs of the applicants.